HGTV Design Star On Demand

I finished composing and distributing my first press release last week for HGTV DESIGN STAR ON DEMAND. The process is so much different than I imagined it to be. Luckily, the release was picked up by five trades.

Here are the pickups:

HGTV’s Design Star Heads to VOD
Sneak Peaks at Future Episodes to Be Available, Along with Past Installments
By Jason Braff -- Multichannel News, 6/25/2007 1:51:00 PM
Banking on the success of its first season, Home & Garden Television’s Design Star will make its way on-demand in the show’s second go-round beginning in late July.

On-demand viewers will have access to sneak peaks of future episodes and behind-the-scenes footage, as well as any previous Design Star from season two. The hit reality show -- which will be offered by HGTV parent Scripps Networks beginning July 22 -- ended its first season as the highest-rated series in HGTV history.

"The enormous popularity of HGTV Design Star, with the enthusiasm of its audience, begs for the availability of on-demand access,” Scripps Networks senior vice president of affiliate marketing Patty Lumpkin said in a prepared statement. "The availability of footage, as well as accessibility the next day, encourages further viewer participation.”

June 26, 2007

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By Shirley Brady
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HGTV premieres a casting special for season 2 of HGTV Design Star on July 22 (it hits VOD the next day). The series' remaining episodes air July 29-Sept. 16.

HGTV will run messages on its Web site to remind viewers that they can access the episodes and more through the on-demand system.

Cynopsis
6/26/07

Good morning, it's Tuesday, June 26, 2007 and this is your first early morning briefing.
HGTV will offer access to its second season of HGTV Design Star via on-demand starting with the Design Star Casting Special which will air on the linear channel July 22 at 10p and then on HGTV On Demand July 23. Viewers of HGTV On Demand will see sneak previews of future episodes and exclusive behind the competition footage as the remaining eight weeks air on the network July 29 through September 16.

Cynopsis: DIGITAL
6/26/07

Good Morning, it's Tuesday, June 26, 2007 and this is your first early morning digital briefing.

HGTV will offer episodes of the second season of Design Star on demand, beginning the day following the Design Star Casting Special airing July 22 at 10 pm ET/PT. On demand viewers can also access previews of upcoming episodes and behind-the-scenes footage.