HGTV IS ANSWERING THEIR FANS’ DEMANDS! RECORD BREAKING “HGTV DESIGN STAR” AVAILABLE FOR VIEWING ON DEMAND
Initiative Boosts Second Season Excitement with Episodes and Footage Available for Next Day Viewing On Demand
KNOXVILLE, Tenn. (Draft-June 7, 2007)- In response to the overwhelming popularity from the first season of HGTV Design Star, Scripps Networks is offering On Demand access to the second season of HGTV’s hit reality show.
HGTV Design Star will commence its nine-week run with the Design Star Casting Special airing on Sunday, July 22 at 10 p.m. ET/PT, time-shifting to HGTV On Demand the next day. The series will return to its regular time slot beginning Sunday, July 29 at 9 p.m. ET/PT running through Sept. 16. On Demand viewers will be granted access to sneak-peaks of upcoming episodes and special behind the scenes footage as the excitement unfurls and the competition deepens.
Season one of HGTV Design Star exploded onto the network with unprecedented power and irrepressible success, ending its first season as the highest-rated series in the network’s history.
“The enormous popularity of HGTV Design Star, with the enthusiasm of its audience, begs for the availability of On Demand access,” said Patty Lumpkin, senior vice president of affiliate marketing for Scripps Networks. “The availability of footage, as well as accessibility the next day, encourages the dynamic participation of viewers in seeking to discover the next HGTV Design Star.”
To promote the time shifting of HGTV Design Star, dekocasts will appear on repeat installments to remind viewers of their opportunity to view episodes and special footage on HGTV On Demand. Messaging displayed on the HGTV Design Star Web page at www.HGTV.com/designstar also will serve as helpful reminders for viewers to utilize the matchless services of On Demand.
HGTV Design Star documents HGTV’s nationwide hunt for its latest on-air talent. This season’s finalists include designers, architects, artists, craftsmen and stylists, unified by their drive to emerge from the competition as the final champ. Ultimately, the winner will be selected by HGTV’s viewers’ votes via text message and online at HGTV.com. This season hosts a trio of talented judges, including In Style’s executive editor Martha McCully, international author and designer Cynthia Rowley, and award-winning architectural and interior designer Vern Yip, who work together to weigh the talent of the designers while adding to the energy and vitality of the show.
Scripps On Demand
Scripps Networks On Demand provides viewers with more than 15,000 hours of lifestyle driven media solutions at the touch of a button. Scripps provides the programming viewers want from the brands viewers trust – HGTV On Demand, Food Network On Demand, DIY On Demand, Fine Living On Demand and GAC On Demand. The relevant, timely and helpful content builds customer retention and increases digital tier penetration. Scripps Networks On Demand is available to more than 21 million homes.
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Emily Rebecca White
1 comment:
I watched some of the clips (perks of working at HGTV) and i must say that, the show looked like a slum dunk. Each character brought in their personality & flair. Who says the summer was going to be boring. Here are some of the clipshttp://www.hgtv.com/hgtv/design_star/. Happy viewing and i hope you get to enjoy it as much as last seasons.
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